Not to mention, the way we currently connect – via screens and scrolls – plays into another function of our collective anxiety. When thrust into the uncertain and isolated center of a pandemic, these two sides of our social id can come roaring through at the same time. “But people have this other side of them where this feeling of control comes out of convincing others or getting them to do something.” “This is a way that people are expressing a new level of connectedness,” he tells CNN. So why wouldn’t people still do this?”Ĭampbell says strange forms of communication like chain letters access two sides of the same social coin: Wanting to feel comforted and connected, and wanting to control your surroundings.
“In 1935, people were sending dimes in postal envelopes, letters with the same threats or the same promises that you’ll become famous. “If you want to ask why people are sending things like this right now, a better question may be why wouldn’t they be sending things like this?” says Scott Campbell, professor of communication and media at the University of Michigan. Others she left unanswered purely because she didn’t have the energy to respond to so many. Some she ended up responding to, and has actually gotten responses back. Sarah Robinson, Marian’s daughter, has received no less than six chain emails in the past few weeks from friends all over the globe asking for recipes and inspirational quotes. … but it’s still relevant to younger generations She sent her mother’s recipe for simple Hungarian noodles with cheese, along with a little story about what the dish meant to her family. Also, this kind of letter is fun and harmless. “But I did this time, for a few reasons: One, my daughter sent it to me. “I’ve never replied to a chain letter,” she said. However, when Robinson received the recipe exchange email from her daughter in Los Angeles, it struck her differently.
Robinson, who’s in her 60s, remembers way back, when people would get paper chain letters in the mail – proof positive that, though we think of this as a 90’s throwback trend, people have been bothering friends and family in this manner for far longer. Marian Robinson of Highlands Ranch, Colorado, has been around long enough to know a sketchy letter when she sees one. Through several paragraphs, your mission becomes clear: Send a simple recipe to someone, put your name on a rotating list, and, in theory you’ll get 36 recipes back. “Going back to old times with a recipe exchange!” reads the top of one popular chain email.
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